Portfolio

Jean-Michel Lalarme

Copywriting, marketing and AI to turn ideas into usable tools.

I start with the message, the offer and the user need. AI-assisted prototyping helps me turn that clarity into websites, mockups, internal tools and MVPs.

Copywriting Marketing strategy AI-assisted execution

See selected work Email me

Selected Work

Projects where the message, the workflow and the tool meet.

Each card shows the same logic: understand the need, clarify the experience, then build a first usable version.

Existing mockups

Conversion-oriented website concepts and service pages treated as applied copywriting: offer clarity, hierarchy, reassurance and action.

View all mockups

Sport Track

A training product where trust depends on making data states clear for everyday users.

React / TypeScript / PWA / Cloudflare Worker / D1

Problem

Athletes lose confidence when offline edits, delayed sync and conflicting updates make training history unclear.

Solution

Structured the core journey around explicit copy, states and restore previews so the product explains what is happening.

Value

The tracker stays credible in daily usage and supports consistent training decisions instead of data anxiety.

Garde-manger

A collaborative pantry workflow that turns shared household ambiguity into clear actions.

Vite / Cloudflare Workers / D1 / CI

Problem

Household collaboration breaks when stock updates collide and nobody knows which value is current.

Solution

Clarified feedback loops, update states and release rules so non-technical users know what changed and why.

Value

Usage becomes smoother for non-technical users and easier to maintain without hidden coordination costs.

Lead Engine

A prospecting console that supports the copywriting work before a message, offer or mockup exists.

FastAPI / Jinja2 / SQLite / Alembic / pytest

Problem

Prospecting gets messy when INSEE data, website signals, notes and next actions live in separate places.

Solution

Structured the workflow around lead context, qualification notes, shortlist decisions and mockup-ready prospect packs.

Value

The tool makes the path from business signal to useful angle, mockup or outreach action much clearer.

24_enhance

A sports data and GM tooling stack where simulation outputs have to stay reproducible and usable.

Python / React / Vite / Static Data / pytest

Problem

Roster, finance and power-ranking tools lose value fast when datasets drift or published snapshots cannot be explained.

Solution

Hardened the offline Power Rank publish path and GM Tools data contract around deterministic snapshots, static exports and UI invariants.

Value

The stack is easier to rerun, audit and use for trade, rotation and ranking decisions without hiding data assumptions.

Remote Workflow

A personal execution system for turning rough ideas into scoped prompts, reviewable results and safe follow-up.

Markdown / Node.js / Cloudflare Worker / D1 / PWA

Problem

Good prompts, decisions and copy directions were getting trapped in chat history, with too little durable state between idea, execution and review.

Solution

Built a local Markdown task kernel, review/report loop, online intake surface, Worker API, D1 path and local worker claim contract.

Value

It proves process design: clearer handoffs, safer automation boundaries and review evidence before anything is treated as done.

Positioning

The product-builder layer starts with copywriting.

My base is marketing and communication: understanding an audience, framing an offer, choosing the right words and making the next action obvious. AI and code do not replace that work; they give me more autonomy to execute it.

Before building

Clarify the promise, the hierarchy, the proof and the user path.

With AI-assisted execution

Prototype the page, tool or MVP faster, then test whether the idea is understandable and usable.

What I build

From clear message to usable surface.

The objective is practical: make the offer easier to understand, structure the journey, and deliver something people can actually use.

Offer clarity

Positioning, page hierarchy and copy that help people understand what is offered and why it matters.

Conversion pages

Service pages and landing flows that turn an unclear idea into a readable path toward action.

Internal tools

Interfaces that remove repetitive work and expose states, permissions and errors clearly.

Product MVPs

Early products built to validate real workflows while keeping the message, action and limits visible.

Approach

Copy first, AI as an execution lever.

The strongest prototypes still begin with the same questions as strong copy: who is this for, what changes for them, and what should they do next?

Message first

The page or tool should make the promise, audience and next step obvious before asking for attention.

Structured journeys

Sections, states, CTAs and reassurance points are ordered around the user's decision path.

Autonomous prototyping

AI-assisted coding lets me turn copy, structure and product decisions into working first versions without waiting for a full dev handoff.

Useful simplicity

Less surface area, fewer moving parts and stronger decisions, so the result stays understandable.

Contact

Need to turn a message, offer or idea into something usable?

I can help clarify the angle, write the structure and prototype the website, tool or MVP that makes it concrete.

Email me